Which of the following is NOT an example of a Marketing KPI?

Employee productivity is not considered a Marketing KPI because it primarily measures how efficiently employees are working rather than the effectiveness of marketing strategies or campaigns. Marketing KPIs focus specifically on metrics that indicate how well marketing efforts are driving results related to business goals, such as brand awareness, customer acquisition, and engagement.

In contrast, metrics such as monthly website traffic, social media engagement rates, and the number of new monthly leads directly reflect the performance of marketing activities. These indicators provide insights into how well a marketing strategy is performing and help in assessing its impact on attracting and retaining customers. Hence, while employee productivity is an important metric within an organization, it does not fall under the category of marketing performance indicators.