Which KPI is valuable for assessing employee performance?

Employee productivity is a key performance indicator (KPI) specifically designed to assess how effectively employees are utilizing their time and resources to achieve outcomes. This metric can encompass various factors such as the amount of work completed, the quality of the work, and the efficiency of processes. Evaluating employee productivity helps organizations identify high-performing employees, determine areas for improvement, and guide training and development initiatives to boost overall performance.

In contrast, the other options focus on different aspects of business performance. Monthly website visits pertain more to digital marketing efforts and the reach of an organization's online presence rather than individual employee contributions. Customer retention rate measures how well a company maintains its customers over time, reflecting broader organizational effectiveness rather than individual employee efforts. Finally, click-through rate percentage relates to the effectiveness of online advertisements or content in driving traffic, which again does not directly relate to evaluating employee performance. Therefore, employee productivity is uniquely suited for assessing how individual employees contribute to organizational goals.