When is it appropriate to start using KPIs?

Using Key Performance Indicators (KPIs) is most appropriate when you have clearly defined strategic goals. This is because KPIs are specifically designed to measure progress towards those goals. Without well-defined objectives, it becomes challenging to establish relevant metrics that accurately reflect performance and aid in decision-making.

Strategic goals provide direction and a framework within which KPIs can be created. Each KPI should relate directly to these goals, ensuring that the data collected is pertinent and aligned with the organization's overall vision. For example, if an organization aims to increase market share, it can implement specific KPIs related to sales growth, customer acquisition rates, or customer retention.

In contrast, starting to use KPIs after implementing a new product may lead to measurements that are not aligned with overarching business objectives. Similarly, waiting until the end of the fiscal year or using KPIs solely during employee performance reviews does not capitalize on the potential of KPIs to inform ongoing strategy and performance improvement. Instead, KPIs should be integrated into the business processes from the outset when goals are established, allowing for continuous assessment and adjustment as needed.