What is one potential strategy for reducing variable costs?

Developing a new production process is a viable strategy for reducing variable costs, as it can lead to greater efficiency and lower resource consumption in the manufacturing phase. By optimizing production methods, businesses can minimize waste, streamline labor and material usage, and ultimately decrease the costs associated with producing each unit of product. This shift might involve investing in technology or training employees in more effective techniques, but the long-term benefits of reduced variable costs can significantly enhance profitability.

In contrast, while cutting down on marketing expenses might seem like a way to save money, it may not directly impact the costs tied to production. Increasing customer prices could lead to higher revenue but does not inherently address the issue of variable costs. Reducing production staff could potentially lower labor costs, yet this approach might adversely affect product quality or output levels, limiting the benefits gained. Therefore, developing a new production process stands out as a proactive and potentially transformative strategy to effectively manage and reduce variable costs.