What does SWOT analysis stand for?

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. This strategic planning tool helps organizations assess both internal factors, such as strengths and weaknesses, as well as external factors, like opportunities and threats that they face in the market.

Understanding strengths allows a business to capitalize on what it does well, while recognizing weaknesses identifies areas for improvement. Opportunities highlight potential growth areas in the market or industry, and threats involve external challenges that could impact performance. By systematically analyzing these four components, businesses can develop effective strategies to enhance their competitiveness and make informed decisions.

The other options do not accurately reflect the components of SWOT analysis, as they either mislabel elements or introduce concepts that do not belong to this analytical framework. For example, including "Objectives" or "Trends" deviates from the focus on internal and external assessments that define the SWOT approach.