What does ADKAR stand for?

ADKAR is a framework used in change management that stands for Awareness, Desire, Knowledge, Ability, and Reinforcement. This model emphasizes the individual stages that people go through when adapting to change within an organization.

Awareness involves understanding the need for change, which is crucial for individuals to recognize why the status quo cannot continue. Desire refers to the motivation people have to participate in the change, fostering a commitment to the change process. Knowledge pertains to the information and training necessary to know how to change, covering the skills and behaviors needed. Ability is the practical application of this knowledge to actually implement the change effectively. Finally, Reinforcement focuses on ensuring that the change is sustained over time, by embedding new behaviors into the organization’s culture.

While the other options present variations that misalign with the established model, the correct answer captures the full essence of ADKAR as it relates to guiding individuals through the process of organizational change.